The Benefits of Going Live On Social Media

In this podcast episode, Nic Torres explores the impact of live streaming on enhancing one's pottery business and craft. Sharing his personal experiences with broadcasting on YouTube, Nic reveals how the immediacy of live interaction fosters creativity, community engagement, and potential sales without the hard sell. He discusses how live streaming forces him to problem-solve in real-time, resulting in innovative designs and deep connections with viewers. By likening the process to being a good listener for a friend in need, Nic encourages artists to embrace the live platform, despite initial challenges, for its ability to spur on-the-spot creativity and to invite community contributions that can shape their artistic work in exciting new directions.

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